Ali Ziadi, UK
Artistic director and co-founded motiroti with Keith Khan in 1996, and is now the company's main creative drive. Indian by birth, Pakistani by migration and British by chance. These cultural paradoxes contribute to Zaidi's creative speculation around issues of identity and representation. His background in graphic design, advertising and photography, as well as education, evolved into sumptuous expression of concepts rather than commercial products. Working across diverse art forms, including film, live art, installation and digital technologies, Zaidi creates fresh participatory experiences for new audiences. Zaidi's work is reflected in all motiroti's production. However, he feels particularly close to recent video-triptych cutout ; award winningAlladeen ; Mix & Match , a live performance presented at Romaeuropa Festival; andFresh Masaala , an installation that toured world-wide.